Bugatti has entered a sport in which the owner can purchase extraordinary engineering and still be defeated by a small patch of sand.
The HONMA × Bugatti collaboration was announced on June 16, 2026. The range includes BERES Super Premium, Tour World Premium and a Super Premium Bugatti putter. The launch describes a combination of HONMA’s golf expertise and Bugatti’s design identity. It is a co-branded collection, not evidence that a hypercar factory has independently reinvented the pitching wedge. Bugatti’s announcement.
For anyone who has followed the Mat Armstrong and Alex G repair saga, a new Bugatti product comes with an unusually attentive audience. People have been looking very closely at what sits behind an expensive badge.
First, the car story
Earlier in 2026, reporting described Armstrong’s rebuild of Alex Gonzalez’s damaged Chiron Pur Sport and the dispute over parts, repair costs and factory involvement. Gonzalez is also known online as FXAlexG. Armstrong highlighted shared airbag part numbers with an Audi A3; Mate Rimac disputed some viral cost claims and raised concerns about the safety of substituting components and repairing the car outside the factory process. Reporting on Armstrong, Gonzalez and Rimac’s response.
That is an argument about pricing, access, integration and repair. It is not proof that Bugatti cars contain counterfeit components. Nor does it tell us anything about hidden suppliers inside a golf club. A matching number or familiar-looking part is the beginning of a technical question, not an answer to every question about the finished machine.
At least the golf pedigree is easy to identify
The name is on the collection: HONMA.
Bugatti’s announcement places its styling alongside HONMA’s established BERES and Tour World families. It describes three star levels for BERES, with the five-star version limited to 20 sets worldwide. That is the manufacturer’s account of the range, rather than a performance verdict from us. Collection details.
The pedigree is real. Whether your swing deserves the ceremony is a separate discussion.
There is nothing inherently foolish about enjoying a beautifully made object. A golfer can appreciate craftsmanship, design and rarity without submitting every purchase to a strokes-per-pound tribunal. People are allowed to own things because they like them.
The comedy begins when we expect the object to assume responsibility for our ability. A luxury putter can arrive with a magnificent story. It still needs the person holding it to decide where to aim.
I would therefore like the optional extras menu to include patience, a repeatable routine and the ability to forget the previous hole. These are apparently still supplied by the owner.
The less glamorous upgrade
That brings us to Golf Is Not a Game of Perfect by Bob Rotella, with Bob Cullen. The book approaches golf through confidence, attention, expectations and the mental habits a player takes onto the course. Official publisher page.
It makes an appropriate companion to a story about a prestigious badge because equipment gives us something visible to change. Expectations are harder to put on a workbench.
Our reading angle is not that wanting beautiful clubs makes you a bad golfer. It is that enjoying the purchase and improving your golf are different projects. You can pursue both, provided you do not ask the first to complete the second.
HONMA supplies the golf pedigree. Bugatti supplies a badge with quite a story attached. Rotella offers a reason to spend some time on the part of the setup that cannot be exchanged at the pro shop.
The double bogey, regrettably, remains yours.
On the reading list: Golf Is Not a Game of Perfect — Bob Rotella with Bob Cullen.
This is commentary on the launch and its cultural context, not a hands-on test of the clubs.